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Privacy Policy for South Hackney Florist Customers

Scope of This Privacy Policy

This Privacy Policy explains how South Hackney Florist collects, uses, stores, and protects your personal data in accordance with the UK General Data Protection Regulation (GDPR) and relevant data protection laws. This policy applies to all customers placing orders with South Hackney Florist from South Hackney and the surrounding districts. By ordering from us, you agree to the practices described in this statement.

What Personal Data We Collect

We only collect information necessary to process your orders, provide our services, and communicate with you about your purchases. The types of personal data we collect may include:

  • Identity Information: Name, title, and contact details (e.g., delivery address, billing address).
  • Contact Information: Phone number and, where relevant, other means of contact.
  • Order Details: Specifics about your order, messages or cards to the recipient, delivery instructions.
  • Payment Data: Limited details such as payment confirmation, but not full card or bank details—these are processed securely by our third-party payment processors.
  • Communications: Any correspondence you send us (for example, feedback or queries regarding orders).

We do not request or collect data on special categories (such as health information), unless such information is required to fulfill a specific order and you have provided it voluntarily.

Lawful Basis for Processing

Under the UK GDPR, we process your personal data using the following lawful bases:

  • Contractual Necessity: Most of the information we process is necessary for performing the contract entered into with you, such as processing and delivering your order.
  • Legal Obligation: We may process data where necessary to comply with legal obligations, such as tax or accounting requirements.
  • Legitimate Interest: For purposes such as improving our services, preventing fraud, or responding to your enquiries, provided these interests are not overridden by your rights.
  • Consent: Where we require your consent (for example, for certain types of marketing), we will obtain it in advance and you may withdraw it at any time.

How We Use Your Data

Your information is used solely for the following purposes:

  • Processing and completing your orders.
  • Communicating with you about your purchases or inquiries.
  • Delivering goods to your chosen recipient or address.
  • Handling customer requests or complaints.
  • Fulfilling legal and regulatory obligations.
  • Improving our products and services.

How Long We Retain Your Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. The typical retention periods are as follows:

  • Order Information: Retained for up to 7 years to comply with tax and accounting regulations.
  • Contact and Delivery Information: Kept for as long as necessary to fulfill your order and for any follow-up communication, but not longer than 3 years from your last transaction unless required for legal obligations.
  • Marketing Data: If you have opted in to receive marketing communications, we will keep your data until you withdraw consent or request deletion.

After these periods, your information will be securely erased or anonymised.

Data Sharing and Processors

Your personal data may be disclosed to trusted third-party service providers only where necessary to provide our services. These may include:

  • Delivery Partners: To ensure orders are delivered to the designated address.
  • Payment Processors: To facilitate secure online or card transactions. We do not store or have access to your full card details.
  • IT and System Providers: To maintain and support our website and order processing system.
  • Professional Advisors: Such as accountants or legal advisers, where required for business needs or legal compliance.

All third-party processors act only in accordance with our instructions and are contractually obliged to adhere to applicable data protection laws, keeping your information secure and confidential. Your personal data is never sold or shared with third parties for their own marketing purposes.

Your Data Protection Rights

As a South Hackney Florist customer, you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of your personal data held by us.
  • Right to Rectification: You can ask us to correct or update your information if it is inaccurate or incomplete.
  • Right to Erasure: You can request that we delete your personal data in certain circumstances, for example if it is no longer necessary for the purposes for which it was collected.
  • Right to Restrict Processing: You can ask us to limit how we use your information, for example while we consider a correction request.
  • Right to Object: You can object to our processing of your personal data where we do so on the basis of legitimate interest.
  • Right to Withdraw Consent: Where processing is based on consent, you may withdraw this at any time. This does not affect the lawfulness of any processing prior to withdrawal.
  • Right to Portability: You can ask us to provide your information in a structured, commonly used, and machine-readable format, or to transfer it directly to another provider.
  • Right to Complain: If you have concerns about our use of your data, you can raise these with the UK Information Commissioner’s Office (ICO).

To exercise any of these rights, please use the contact details provided on our website or contact us in writing.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or our business practices. When changes are made, we will update the date at the top of this policy. Please review this page regularly to stay informed of any changes affecting how your data is handled.

Contact and Queries

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the methods specified on our website or in your order documentation. We are committed to responding to your requests and concerns promptly and transparently.

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Company name: South Hackney Florist
Opening Hours: Monday to Sunday, 00:00-24:00
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E-mail: [email protected]
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Description: South Hackney Florist Privacy Policy: Learn how we collect, use, store, and protect your personal data for all florist orders in South Hackney and nearby areas. GDPR compliant.
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